Roblox Corporation (RBLX): Build: 3 Thoughts on Gaming's AI Future and Who Could Benefit

We tested RBLX's AI game creation tool and came away more confident AI could democratize development and also increase the value of discovery. RBLX is well positioned for discovery, though scaled AI and consumer platforms could emerge as competitors. We outline our key takeaways and what to watch. We have had the opportunity to experiment with RBLX's Build tool, using natural-language prompts to create, modify, and publish playable games directly in the Roblox app. While the product remains in beta, >100k people have already used Build to make games across three test markets. In our testing, simple natural-language prompts produced playable experiences, which we could edit through additional instructions. Lower barriers to make games should expand the number of creators and, ultimately, the supply of playable content;