Anta Sports Products (2020.HK): Global Consumer and Retail Conference 2026 — Key Takeaways

We hosted Wei Lin, Vice President, and Kenny Cheung, Investor Relations Director, from Anta Sports at the 33rd Annual Global Retailing Conference. Bottom line: July was soft but things picked up from 2H of Aug and into Sep. The holiday shift in late Sep and consumers' consumption concentration in holidays/shopping festivals could support 3Q/4Q trading. Nike's online channel reform could lead to a more promotional environment into 4q but mgmt believes it is good for the sports industry in the LT. Anta brand aims to achieve No.1 market share in China's sports market in the future and will leverage its diversified brand portfolio to serve more sophisticated demand in China. Going global is an important LT strategy for the Anta brand but initially the ASEAN market will be a key focus.