中国互联网与新媒体

The report reviews developments in China's internet and new media sector. Tencent (700 HK, Buy) hosted its annual Global Digital Ecosystem Summit on 29-30 October, with its office agent WorkBuddy taking centre stage: since its March launch it has processed 9bn user task requests, and its enterprise version has penetrated 50% of China's top 500 enterprises. Tencent is accelerating integration of WorkBuddy with its enterprise products, unveiling Buddy One, a cross-application AI collaboration initiative linking WorkBuddy with Tencent Docs, Tencent Meeting, ima and Tencent Drive through unified accounts, shared AI credits and bundled subscriptions. On 14 October, Tencent enabled WorkBuddy to operate directly within WeCom under a unified enterprise identity and permission framework. According to IDC, China's MaaS market expanded nearly 10-fold y-y to CNY10.6bn in 1H26, with token consumption up 433% y-y;