Media, Entertainment and Advertising: Let's Get Down to New Business! Q3'26 New Business Review

Below, we highlight agency new business activity in Q3'26. This note covers account shifts and reviews available in the trade press, breaking out gross billings wins/losses by creative and media. Major media account moves include PepsiCo (Global ex-APAC, $1,160m) moving from OMC to Publicis, LVMH ($640m), Kering ($310m), Mattel ($140m) and Gilead Sciences ($345m) to Publicis, and Novo Nordisk ($520m) and L'Oreal DACH ($395m) from WPP to Omnicom. By holding company, Publicis posted net wins of $2,230m (net media $2,925m, net creative -$695m), Stagwell +$290m, Havas +$60m, Dentsu +$60m, while Omnicom lost $300m net and WPP lost $1,530m net; total industry net new billings were $810m ($625m media, $185m creative). New reviews include Coca-Cola US media ($800m, incumbent Publicis) and Intuit ($935m, incumbent OMC). Notable retentions include Uber ($880m, OMC/Dentsu), Etsy ($610m, OMC), Reckitt ($400m, Publicis) and CVS Health media ($370m, OMC).