Internet Traffic Trends Analysis: AI & Social Engagement Remain Strong as eCommerce, Travel & Dating Trends Improve

After analyzing August website traffic (SimilarWeb) and App data (Sensor Tower), in partnership with Citi's Research Innovation Lab, we highlight positive usage trends across META, AMZN, DASH, and MTCH. META's R&R tailwinds continue, with IG's U.S. time spent/DAU +13% Y/Y to 60 mins and Muse is now the most downloaded app in the iOS App store. While on GOOGL, as AI usage continues to grow, Search share declined ~30bps M/M to 91.0% globally & -60bps M/M to 86.0% in the U.S. On eComm, we note accelerating U.S. traffic growth for both eBay +5% (vs. +4% in July) and Wayfair +46% (vs. +35% in July) as DASH U.S. MAU +11% Y/Y (vs. +10% in July), and we note MTCH's U.S. MAUs returned to growth in Aug. for the first time since Aug. '21. Social media U.S. time spent +4% Y/Y though U.S. DAUs -1% Y/Y;