The Long View: Global Media - A beginner's guide to TV production

Following on from "A beginner's guide to investing in Media" published last year and "Global Media: A beginner's guide to investing in Advertising" earlier this year, we are focusing in this report on the Global TV production world. We go over the revenue/profit drivers of the sector, competitive dynamics, Artificial Intelligence benefits and compare and contrast the production value chain across scripted / non-scripted content in Europe and the US. This is a cheat guide for anyone wanting a quick idea of the drivers of the industry.

The growth pattern change in TV production: the industry has experienced a profound shift in its customer base over the past two decades, with streamers almost overtaking broadcasters as the largest buyers of content. However, the streamer-driven arms race that supported production growth is fading as platforms increasingly focus on returns rather than subscriber acquisition, while broadcasters remain under audience pressure, constraining their content bud